I am Darrel Bartolo and I'm an AI Video Ad Specialist for DTC and e-commerce brands, turning product ideas into video ads that actually convert.
I specialize in transforming marketing angles and customer pain points into high-converting, short-form video creatives, the kind built to grab attention within seconds and hold it long enough to drive a sale.
My process blends creative strategy with AI-powered production: I write direct-response scripts, generate voiceovers with ElevenLabs, create visuals and video with Higgsfield, HeyGen, Open Art, and Nano Banana Pro, and edit and polish everything in CapCut, moving fast without sacrificing quality.
What I deliver:
Scroll-stopping short-form ads for TikTok, Instagram Reels, Facebook, and YouTube Shorts
Scripts built around real customer pain points and product benefits
End-to-end production of script, voiceover, edit and ready for paid ad campaigns
Multiple creative variations for A/B testing and performance optimization
If you're a DTC or e-commerce brand looking to scale conversions with content that actually performs, I'd love to help bring your next campaign to life.
