Greetings for the Day,
Hope you are doing well!
My name is Jocelyn, and I’m a Web Developer and Designer with a Bachelor’s degree in Computer Science and more than 10 years of professional experience. I’ve worked on a wide range of projects, from business websites and e-commerce platforms to CRMs, funnels, automation systems, and custom web applications. My focus is on building digital solutions that are visually appealing, user-friendly, secure, scalable, and aligned with business goals.
Here’s how my skill set aligns with what you may be looking for:
PHP (Laravel, CodeIgniter)
Built CRMs, custom portals, and business applications using Laravel and CodeIgniter.
Experience with MVC architecture, RESTful APIs, middleware, authentication, and authorization.
Strong understanding of MySQL and PostgreSQL database design and query optimization.
Implemented role-based access control, payment gateway integrations, and data security practices.
WordPress
Proficient in customizing WordPress themes and plugins, including Flatsome, Astra, Divi, and Spencer.
Built membership websites, LMS platforms using LearnDash and Memberium, and WooCommerce stores.
Experienced with custom PHP development, plugin integrations, debugging, and third-party API integrations.
Worked on website migrations, multisite installations, multilingual websites, performance optimization, caching, CDN integration, and database cleanup.
Experience with Elementor and other popular WordPress page builders.
Shopify
Built and customized Shopify stores using Liquid, including custom sections, templates, product layouts, and collection pages.
Integrated third-party apps, payment gateways, shipping solutions, and marketing tools.
Experience working with Shopify Plus and stores requiring custom functionality and scalability.
Optimized Shopify themes for mobile responsiveness, performance, SEO, and conversion-focused user experiences.
GoHighLevel (GHL)
Extensive experience working with GoHighLevel for CRM setup, funnel building, lead management, marketing automation, and business process optimization.
Built and managed sales pipelines, opportunities, calendars, forms, surveys, landing pages, websites, and complete conversion funnels.
Created automated workflows for lead capture, follow-ups, appointment booking, email/SMS communication, pipeline updates, notifications, and lead nurturing.
Integrated GHL with external platforms and services using webhooks, APIs, Zapier, Make, n8n, and other automation tools.
Worked with custom values, tags, triggers, workflow logic, pipeline stages, opportunity management, and contact segmentation.
Built lead-generation and appointment-booking funnels with conversion tracking and automation.
Configured calendars, appointment workflows, reminders, confirmations, and follow-up sequences.
Experienced in troubleshooting GHL workflows, identifying automation issues, reducing redundant processes, and improving overall CRM organization.
Worked with third-party integrations including Twilio, email platforms, payment systems, forms, and external lead sources.
Comfortable managing GHL sub-accounts, snapshots, reusable workflows, funnel assets, and day-to-day CRM operations.
Experienced in connecting GHL with websites, paid advertising lead sources, spreadsheets, and other business systems to create streamlined lead-routing and automation processes.
Frontend Development
Strong command of HTML5, CSS3, JavaScript, Bootstrap, and responsive web development.
Experienced in creating dynamic UI components, interactive forms, AJAX functionality, and conversion-focused interfaces.
Skilled at converting Figma and PSD designs into responsive, pixel-perfect websites.
React Ecosystem
Experience with React and UI libraries such as MUI and PrimeReact.
Worked with Next.js and Nuxt.js to build fast, SEO-friendly web applications.
Experience with Node.js for backend APIs, JWT authentication, integrations, and real-time functionality.
AI & Automation
Integrated AI-powered chatbots and conversational experiences into websites and business systems.
Worked on AI-powered search, content generation, recommendations, and business automation.
Built workflow automations using Zapier, Make, n8n, APIs, webhooks, and custom scripts.
Comfortable using AI development and design tools such as ChatGPT, Claude, Gemini, Cursor, and other AI-assisted tools to improve development efficiency.
Experienced with MidJourney for creating AI-generated design assets, graphics, and visual concepts.
Design & UI/UX
Skilled in Figma, Photoshop, Illustrator, and Adobe XD.
Created wireframes, UI designs, prototypes, UI kits, and style guides.
Strong experience translating design concepts into functional and responsive websites.
Focused on clean layouts, intuitive navigation, usability, accessibility, and conversion-focused design.
Responsive & Cross-Browser Development
Experienced in mobile-first and responsive design.
Tested websites across Chrome, Firefox, Safari, Edge, and different screen sizes and devices.
Implemented responsive images, lazy loading, and other techniques to improve user experience and performance.
Performance & SEO
Experienced with caching, minification, image optimization, lazy loading, CDN configuration, and other performance improvements.
Implemented on-page SEO including metadata, schema markup, structured data, internal linking, and technical SEO improvements.
Familiar with Google Analytics, Google Search Console, Google Tag Manager, keyword optimization, and conversion tracking.
Version Control & Workflow
Experienced with GitHub, GitLab, and Bitbucket.
Comfortable working with Git branching strategies, pull requests, code reviews, and collaborative development workflows.
Project Management & Communication
Experience working with Asana, Trello, Notion, ClickUp, and Basecamp.
Comfortable communicating with clients and teams through Slack, Skype, and other collaboration platforms.
Able to manage multiple projects, prioritize tasks, troubleshoot issues, and meet deadlines without compromising quality.
Soft Skills & Work Approach
Organized, detail-oriented, and solution-focused.
Comfortable working independently or as part of a remote team.
Strong problem-solving and troubleshooting abilities.
Adaptable and willing to learn new technologies and platforms.
Focused on clear communication, accountability, and delivering reliable work.
I believe that every successful project starts with clear communication and a shared vision. My goal is always to understand the business objectives first, then translate them into digital solutions that are reliable, fast, and engaging. I’d be happy to bring this approach, along with my technical and AI expertise, to your team.
Looking forward to the opportunity to contribute to your success.
