The name is Hazel and with over 7 years of experience leading digital teams, executing SEO and lead-generation strategies, and managing end-to-end web and content operations, I bring a practical mix of technical know-how, team leadership, and client-facing support that can help drive your digital growth and conversion goals.
In my current role as Team Lead and Applications Strategist, I lead a team responsible for SEO website clustering, on- and off-page optimization, content strategy, and lead qualification. Highlights of my contribution include:
-Improved online visibility and traffic through targeted SEO and content initiatives, including SEO-optimized blogs and on-site improvements.
-Built and managed lead-generation workflows—from data mining and segmentation to identifying MQLs, SQLs and intent-based leads—translating those insights into higher-quality marketing and sales pipelines.
-Supervised social media content plans and execution to grow engagement and brand presence.
-Supported product development by assisting the CEO in creating course materials and managing client-facing support.
Previously, I delivered full-stack virtual assistance and web solutions—building and maintaining WordPress and HTML sites, managing files via Amazon S3, performing keyword research, and handling content uploads and site maintenance. My time at StoneSilo Publishing and Systemivity strengthened my content creation, e-commerce site management, and cross-platform marketing skills. Earlier experience in operations support at Meralco honed my attention to detail, process coordination, and documentation practices.
I am comfortable working remotely and thrive in flexible environments. I am confident that my combination of SEO expertise, lead-generation strategy, technical web experience, and client support will make an immediate and positive impact on yours.
I would welcome the opportunity to discuss how my experience aligns with your needs. You can reach me at ----------- Thank you for your time and consideration.
