I run paid media for eCommerce and lead generation businesses — Google Ads, Google Shopping, Meta Ads and Microsoft Advertising — and I fix the tracking underneath so the numbers you're optimising against are real.
Where I've worked:
• Head of Google at a New Zealand performance marketing agency, leading 100+ eCommerce accounts across ANZ, UK, North America and Europe. Promoted from Digital Media Buyer within nine months. Delivered 21x ROAS (UK) and 29x ROAS (EU) for a multi-market fashion footwear brand in H1 2023.
• Three years in-house SEM Specialist for a leading Australian online pet retailer, running Shopping and product feed strategy across hundreds of brands and 10,000+ SKUs.
• Managed 300+ accounts for an Amsterdam-based digital marketing provider and its agency partners in the UK, Australia and Canada.
What I can do for you:
• Build, restructure and scale Google Ads and Meta campaigns
• Google Merchant Center setup, feed management and disapproval clean-up
• GA4 and Google Tag Manager implementation, including server-side and Meta Conversions API
• Shopify, WooCommerce, BigCommerce and Magento tracking
• Weekly and monthly reporting your team can actually act on
Tools: Google Ads + Editor, Microsoft Advertising + Editor, Meta Business Suite, Apple Search Ads, Google Merchant Center, GA4, GTM, Looker Studio, Search Console, SEMrush, Shopify, WooCommerce, BigCommerce, Magento, WordPress, Asana, Slack, Jira.
Certifications: 12 active Google Skillshop, 5 Microsoft Advertising, Apple Search Ads, LinkedIn Marketing, TikTok Ads Academy.
Based in Metro Manila. Available within a week’s notice, full-time or part-time. I work ANZ, UK/EU, and US hours.
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