I’m a Brand Manager, Marketing Strategist, Personal Brand Manager, and Market Research Analyst helping founders, CEOs, coaches, speakers, startups, and purpose-driven businesses build sharper positioning, stronger messaging, and cleaner marketing systems.
I don’t just create content. I look at the brand, audience, market, offer, and business goal first. From there, I build the structure behind the content so the brand does not just look active online, it actually moves with direction.
My experience covers brand strategy, personal brand management, social media marketing, content planning, market research, competitor analysis, audience pain point research, lead generation, LinkedIn research, outreach, newsletter writing, speaking opportunity research, pitch angle development, Canva design, short-form video editing, and executive/admin support.
I currently work with founders and business owners on brand positioning, marketing direction, visibility strategy, and content execution. I also lead strategic visibility research for speakers and CEOs by finding aligned podcasts, TEDx stages, conferences, and speaking opportunities, then preparing pitch angles, application materials, trackers, and visibility reports.
I have also worked as a Research Analyst for a startup cosmeceutical brand, handling market mapping, competitor research, audience pain points, product positioning, and strategic recommendations. This is especially useful for startups that need clarity before spending time and money on marketing.
Before freelancing, I spent 6+ years in government handling research, reports, public communication, stakeholder coordination, executive support, compliance document review, and 50+ labor-related events. I also ran my own online business, which gave me real experience in product sourcing, pricing, inventory planning, customer communication, affiliate coordination, and social media selling.
Tools I use include Canva, CapCut, ChatGPT, Claude, Gemini, Google Workspace, MS Excel, Google Sheets, ClickUp, Asana, LinkedIn, Apollo, Flodesk, Mailchimp, Facebook, Instagram, TikTok, Threads, and X.
I’m currently taking my MBA with a thesis focused on Social Media Reputation Management, so I don’t treat marketing as random posting. I understand brand perception, audience trust, visibility, and positioning.
If you need someone who can think, research, write, organize, design, manage, and execute with ownership, I can help. I work best with founders and businesses that need structure, clarity, consistency, and someone who treats the brand like it matters.
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