I'm not an editor who picked up AI tools. I'm a dropshipper who built Shopify stores, ran the Meta ads, and made the creatives back when it was all manual. That's where I learned what actually sells, hooks, angles, the persona you're talking to.
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AI just changed how I execute it. The thinking is the same, and that's the part most people skip. Give me a product and I'll build the concept first, then the ad around it.
