When I create content, I place a strong emphasis on accuracy, consistency, and business impact. But above all, I focus on the audience.
Will the content be easy to understand? Will it meet the audience where they are while encouraging them to grow? Will it drive action? These are the questions that guide my work.
With a background in science, ESL, and education, I strive to break down complex ideas into clear, engaging content. Whether I’m writing a blog post, developing a module, or scripting a video, I aim to balance structure and creativity in order to inform, empower, and inspire.
Because I believe that when you take of your audience, they'll take care of you.
