Most businesses running GoHighLevel are paying for a CRM that isn't actually doing anything for them. The pipeline exists. Leads come in. But nothing fires automatically, follow-up is manual, and warm leads go cold while the team is busy with everything else.
That's the gap I close.
I'm a GoHighLevel specialist and fractional operations manager with 6+ years building CRM systems, automation workflows, and the backend operations that let business owners stop doing things by hand.
I build the technical system and write every piece of copy that runs inside it: the reply that fires the
-----------nt a lead comes in, the nurture sequence that keeps them warm, the SMS that recovers a no-show. One person handles diagnosis, build, and copy, so there's no handoff between the system and the words inside it.
My work spans fast-moving real estate lead-gen builds and compliance-heavy, opt-out-gated systems for regulated service businesses (healthcare/allied health). I was inside a real estate agency's day-to-day operations, managing lead follow-up, a small VA team, and CRM workflows under a strict five-minute speed-to-lead standard.
WHAT I BUILD IN GHL
- Buyer and seller pipelines with automations tied to every stage move
- Instant lead reply: fires within 2 minutes, branches by lead type, checks SMS consent
- 7 to 14-day nurture sequences
(email + SMS), IF/ELSE by booking status, checked against do-not-contact after every wait step
- Appointment confirmation + 24-hr + 1-hr reminders, skips automatically if the slot has passed
- No-show re-engagement: 30-minute trigger with reschedule delivery
- Patient/client recall sequences with tone split by lapse length
- Referral and review-request workflows built to sit inside compliance rules (e.g. AHPRA S133, Google's anti-incentivization policy)
- Conversion-tracked pipelines
- Compliance-locked SMS: opt-out filters, quiet hours, re-entry locks, keyword filtering, do-not-contact tagging, dual confirmation
- Lead capture forms wired directly into CRM entry and pipeline movement
- Zapier integrations routing leads from forms, ads, and listing portals into GHL
- Self-hosted middleware (n8n/Activepieces) for legacy systems with polling-only APIs, with write-back logic to prevent duplicate sends
- Manual-export-to-CRM pipelines for systems with no API at all: dedup, phone/email normalization, household linking, merge-tag-safe formatting
- AI-assisted reply draft prompts for your team
-
Fireflies.ai meeting notes integration
- Automated weekly pipeline reporting
PAIN POINTS I SOLVE
- Slow follow-up: leads sit uncontacted for hours. A fast automated first reply changes the conversion rate.
- CRM never automated: pipeline built, nothing fires, just an expensive contact list.
- Warm leads going cold: a structured nurture chain keeps them moving without manual chasing.
- Lead sources not connected: Zapier routes forms, ads, and portals straight into GHL.
- Legacy systems that don't talk to your CRM: middleware for polling-only APIs, manual-export pipelines where there's no API at all.
- Compliance risk in SMS/marketing: opt-out filters and do-not-contact handling built in from the start, not bolted on after a complaint.
- No SOPs or documentation: I build and document systems your team can run without depending on any one person.
- No AI in the workflow: AI-assisted drafting and QA without requiring technical knowledge from your team.
TOOL STACK
- CRM & Automation: GoHighLevel, Zapier, n8n, Activepieces, HubSpot, Zoho CRM, Pipedrive, Airtable
- Data: Python (CSV cleaning, dedup, field validation)
- Infrastructure: VPS (Vultr), Docker, Cloudflare Tunnel, REST/OData APIs, Netlify
- Project Management: ClickUp, Asana, Notion, Trello
- Marketing: Klaviyo, MailerLite, Kajabi, Publer, WordPress
- Comms & Ops: Slack, Loom,
Fireflies.ai, Google Workspace, Microsoft Office, Zoho Mail
- Finance: QuickBooks, Excel
- AI: Claude, ChatGPT (advanced)
- Creative: Canva
HOW I WORK
I start by auditing your current GHL setup, mapping what exists, finding where leads or compliance gaps are falling through, and coming back with a clear, tiered build plan before anything is committed to. For sensitive lists (missing data, shared household phones, older segments), I write copy to fit the real audience and flag compliance risk before it goes live, not after. From there I build fast, communicate async across any timezone, and hand over a documented system your team can run without me.
Available for one-time builds, 30-day managed trials, and ongoing fractional operations retainers.
