I help businesses grow their websites so they attract more of the right visitors and turn them into real leads and customers. I have worked with both public and private organizations, improving how their sites show up in search, how pages are structured, and how people move through their websites
My work focuses on finding what is holding a website back and fixing it. This includes improving site structure, creating helpful content that answers what people are actually searching for,
earning quality backlinks, and setting up clear tracking so businesses can see
what is working and what brings in revenue.
WORK HISTORY
Senior SEO & Digital Performance Consultant (Remote)
Freelance Aug 2016 - Present
-Full-funnel SEO, CRO and analytics systems aligned to sales pipelines, increasing inbound lead volume and quality through technical, on-page, content, and link building
optimization.
- Design and execute end-to-end SEO frameworks covering technical audits, pillar and
knowledge-hub content architecture, internal linking, and ethical link
acquisition to drive rankings and topical authority
- Implement AI-assisted keyword intelligence, content optimization, and automated QA workflows, and building GA4/GTM attribution pipelines and partnering with
developers to safely launch, migrate, and scale revenue-driving websites.
SEO Expert (Hybrid) Trinity Outsourcing Solutions (The Ortus Club),
Manila Jan 2024-Jul 2024
- Built scalable content architecture for evergreen educational resources, FAQs, and
long-form guides.
- Guided content teams on SEO publishing standards, schema implementation, and on-page optimization best practices.
- Led comprehensive technical SEO audits addressing crawlability, indexation, site architecture, and Core Web Vitals
performance.
- Developed and executed ethical link-building campaigns through digital PR, authority placements, and niche-relevant backlink
acquisition.
- Improved inbound conversion paths by aligning educational content with lead capture and sales funnel design.
Search Engine Marketing Manager / SEO Strategist (Remote)
Techna Digital Marketing Jun 2020-Dec 2023
- Managed end-to-end SEO project delivery for multi-industry clients, overseeing
strategy, execution, QA, and performance accountability.
- Led website redevelopment SEO governance, including migration planning, technical
validation, and post-launch optimization.
- Built GA4 and Search Console KPI frameworks focused on lead quality, call tracking,
and revenue attribution.
- Delivered analytics reporting to guide optimization priorities and marketing investment decisions.
Website SEO Developer (Remote) Exposure Ninja,
Remote Oct 2018 – Dec 2022
- Led SEO governance for new site launches, including comprehensive audits, on-page optimization, and technical fixes to ensure clean indexation, tracking and conversion-optimized site
structure.
- Ensured SEO best practices were followed across site structure, content publishing, and technical implementation before and after launch.
Website Project Manager (Hybrid)
Philippines Department of Trade & Industry, Contract Dec 2016 – Dec 2018
- Led digital engagement and usability improvements
through SEO, UX and analytics optimization initiatives.
- Improved search visibility of public service
information resulting in increased organic access to business permits,
registration, and compliance resources.
- Partnered with IT and content teams to implement
technical fixes for crawl errors, broken links, and legacy system
constraints.
- Established SEO governance workflows for new site
sections to maintain index health, performance monitoring, and
accessibility readiness.
SEO Project Manager (On-site)
Syntactics Inc. Oct 2010 – Sep 2014
- Managed end-to-end SEO project delivery including audits, technical fixes, content
optimization, and link acquisition execution.
- Conducted competitive intelligence analysis to identify keyword gaps, content opportunities, and
backlink acquisition strategies.
-Implemented scalable on-page SEO frameworks for ecommerce, SaaS, professional services, and local
business clients.
-Supported client growth through SEO performance reporting, forecasting, and expansion planning.
