Strong hooks drive revenue, not just impressions.
As a Creative Strategist for e-commerce and dropshipping brands in the UK, the Netherlands, and France, I managed over $300,000 in monthly ad spend, delivering measurable and scalable growth.
I specialized in developing data-driven hooks and innovative creative concepts that achieved ROAS 2.0+ while lowering CPR and increasing purchase rates. I worked closely with founders, editors, and media buyers to analyze ad performance, build structured testing frameworks, and continuously refine campaigns based on performance data.
My focus was performance. My strength was iteration, testing new angles, scaling winning creatives, and optimizing underperforming ads into profitable assets.
If you are looking to scale with strategic, conversion-focused creatives, I am ready to help grow your brand.