Brands hire me when their Amazon ads are spending but not growing, when they're scaling without profit, or when they're ready to drive external traffic through Google, Meta, and Shopify.
Over the past decade, I've managed multi-SKU Amazon accounts end-to-end: PPC strategy, listing optimization, catalog hygiene, and performance reporting. My work at OHP Tools delivered 5% month-over-month sales growth sustained over five years, with a 15% monthly conversion rate and $500K+ in annual ad spend managed profitably. I've also worked with and alongside digital agencies, which is where I developed the reporting and account management standards I bring to every engagement.
What I handle:
Full-funnel PPC builds — SP, SB, SD campaigns structured for TACOS, not vanity metrics
Keyword research, search term harvesting, and negative keyword discipline
Listing audit and optimization: SEO titles, bullets, backend keywords, A+ content direction, storefront scaling
Catalog management: pricing, bulk discounts, variation accuracy, and SKU consistency across multi-marketplace accounts
Multi-marketplace operations: Amazon, Walmart, Shopify, Google Ads
Custom performance dashboards and reporting built to the standard brands expect from agencies — clear, actionable, and tied to your margin.
What makes the difference: I treat ad spend as a profitability lever, not a traffic faucet. I flag problems before they become expensive. My standards come from working with agencies — without the overhead they charge.
Currently unemployed. Open to the right long-term engagement — part-time or full ownership. US, UK, EU and AU time zones accommodated.
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