I’m a Google Ads Specialist with hands-on experience managing lead generation and e-commerce campaigns, with a strong focus on campaign optimisation, conversion tracking, and Google Merchant Center.
I have worked with local service businesses including moving companies, windshield repair and replacement, and electricians, as well as e-commerce and other lead generation campaigns.
Google Ads – Lead Generation
Google Search campaign setup and optimisation
Keyword and search-intent research
Match types and negative keywords
Ad copy and assets
Bidding and budget optimisation
Search-term analysis and wasted-spend reduction
Landing page setup and optimisation
Lead and call conversion tracking
Google Tag Manager and GA4 setup
Campaign performance analysis
I also have experience with Google Local Services Ads for local lead generation.
Conversion Tracking
Tracking is an important part of my work. I use Google Tag Manager and GA4 to set up, test, and troubleshoot conversions such as:
Form submissions
Phone calls
Click-to-call
Website enquiries
Other lead actions
I don't rely only on clicks and CTR. I look at whether the campaign is actually generating meaningful leads.
Google Merchant Center & Shopping
I also work with Google Merchant Center and product feeds, including:
Product feed audits
Product title optimisation
Product data troubleshooting
GTIN and product identifier issues
Product disapprovals
Missing or suppressed products
Feed errors and diagnostics
Local Inventory checks
Shopping campaign setup and optimisation
I’m currently managing both lead generation and e-commerce campaigns, and I also help a colleague with campaign management and conversion tracking.
My approach is simple: build correctly, track accurately, analyse the data, remove wasted spend, and keep improving.
I’m looking for long-term opportunities where I can take ownership of Google Ads campaigns and contribute to measurable business results.
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