I am a Google Ads and Google Merchant Center specialist with practical, hands-on experience across lead generation campaigns and product feed management. My work is built around one objective: making sure your ads reach the right audience efficiently, with clean data backing every impression.
Google Ads - Lead Generation
Search campaign strategy and keyword targeting
Ad copywriting optimised for click-through and conversion
Conversion tracking and Google Tag Manager setup
A/B testing of ads and landing pages
Bidding strategy management and budget optimization
Google Merchant Center - Feed Management & Troubleshooting
Product title optimization for improved relevance and Shopping visibility
Diagnosing and resolving GTIN and product identifier issues
Fixing missing or incorrect attribution data
Recovering missing or suppressed inventory
Resolving product disapprovals and account-level policy issues
Feed audits and ongoing quality monitoring
I take a structured approach to every project, whether rebuilding a campaign from scratch or working through a backlog of Merchant Center errors. I communicate clearly, document my work, and keep clients informed at every step.
If your Google Ads are underperforming or your Merchant Center feed is flagging errors, I can identify the root cause and implement lasting fixes.