Web Development Experience:
- WordPress
- PHP
- CodeIgniter
- HTML/CSS
- Javascript
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SEO Experience:
- Audit and evaluate the site
- Perform competitor analysis and KW research
- Based on the discussed goals, set KPIs and create SEO Action Items
- Setup monitoring tools (GA, GSC, GTM, SEmrush/Ahrefs)
- Submit an updated sitemap and review the website’s structure
- Add appropriate schemas and set proper canonical tags
- Fix technical SEO errors and warnings flagged by our SEO tools (SEMrush/Ahrefs/SF)
- KW Mapping and Content planning (including creating content briefs for the writers)
- On-page optimization of existing pages (slug, H1, meta titles, descriptions, headings, content, images, etc.)
- Drafting submitted content and optimizing them on the CMS
- Implementation of other SEO Action Items identified
- Interlinking and selecting proper anchor texts for the links
- Checking relevant Featured Snippets and adding them to our Content Calendar so we can get them
- Setting SEO-optimized headings and checking content cannibalization
- Speed and performance audit and implementation of the recommended course of action
- Checking the CTAs on the site to make sure they are optimized for conversion
- Off-page SEO - Backlinking (finding high DA sites to link to and building actual links)
- Reporting (weekly/monthly/quarterly)
- Strategy adjustments based on the results.
SEO Tools:
Among the SEO tools I have used are:
- SEMrush / Ahrefs
- Screaming Frog
- MOZ
- Google Analytics
Google Search Console
- GTM,
- Data Studio
- GMB
- Yoast / RankMath
- PMS tools such as Clickup, Favro, Trello, Basecamp, Asana, etc.
- Active Campaign / SendinBlue / Mailchimp
- Google PageSpeed Insights
- GTmetrix
- Surfer SEO
- Others
Verified
