I’ve worked in SEO since 2012, with an earlier background in web development and technical implementation.
Today, I work across SEO strategy, technical SEO, GEO/AIO, AI search visibility, content strategy, analytics and automation.
I’m usually brought in when a business needs more than a basic SEO checklist. I enjoy diagnosing why a site is not performing, finding the highest impact opportunities and helping turn recommendations into actual implementation.
My work can include technical SEO audits, crawling and indexation, site architecture, internal linking, content strategy, Google Search Console and GA4 analysis, website migrations, local SEO, ecommerce SEO and AI search visibility.
I also work with automation and AI tools to make SEO processes more efficient, especially reporting, research, content workflows and repetitive technical tasks.
I’m comfortable working independently or alongside developers, writers, marketing teams and agency teams.
Main areas I work on:
• SEO strategy
• Technical SEO
• GEO and AIO
• AI search visibility
• Content strategy
• Internal linking and site architecture
• Google Search Console and GA4
• SEO automation
• WordPress, Shopify and Webflow
• Website migrations
• Local and ecommerce SEO
My approach is practical: understand the problem, prioritise what matters, implement where possible and measure what changes.
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