Updated 19th of September 2026
I'm Hanzel Lacida — a Paid Acquisition System Operator with (Veteran Exp) 10+ years running Google Ads and paid media across eCommerce, lead gen, and multi-channel growth.
My core is Google Ads + Shopify. I build the full stack: campaign architecture, conversion tracking, feed management, funnel alignment, and performance reporting. Not just ad management — the whole revenue engine.
$1M+ in tracked client revenue. 30–60% CPA reduction. Profitable campaigns within 30–60 days.
What "Full Stack Shopify Ads Strategist" Means in Practice
I handle both ends — the ad platform and the store. I connect Google Ads campaigns to Shopify the right way: clean tracking, accurate attribution, optimized product feeds, and landing pages that convert. Most specialists stop at the ad. I don't.
Build and restructure Google Ads accounts (Search, Shopping, PMax, Display, YouTube, Demand Gen)
Manage Google Merchant Center — including misrepresentation fixes and feed troubleshooting
Set up and audit GA4 + GTM conversion tracking (Shopify and WooCommerce native and custom)
Migrate and sync Shopping campaigns from Google to Bing/Microsoft Ads
Audit landing pages for CRO and flag revenue leaks before they compound
Build Looker Studio dashboards that give clients one clear view of what's working
Results
$1M+ in attributed client revenue across eCommerce and service verticals
CPA reduced 30–60% across multiple accounts and niches
ROAS improved and sustained within the first 60 days of engagement
Scaled campaigns from break-even to profitable — repeatably
Campaign Types
Google Search | Performance Max (PMax) | Google Shopping | YouTube | Display | Demand Gen | Remarketing | Microsoft/Bing Ads | Amazon PPC | Facebook/Meta Ads
Industries
eCommerce (Shopify/WooCommerce): Electronics (AU), healthcare products, jewelry, furniture (CA), clothing, decor, OEM
Lead Generation: Healthcare, dental, legal, home services (plumbing, locksmith, flooring), coaches, agencies
B2B/B2C: SaaS, hospitality, automotive, retail — small brands to enterprise accounts
Tools
Google Ads · GA4 · GTM · Google Merchant Center · Looker Studio · Google Search Console · Skai (formerly Kenshoo) · Tableau · Power BI · Shopify · WooCommerce · Microsoft Ads · Amazon Seller Central
Who I Work With
Shopify store owners who want profitable ad spend, not just traffic. Agencies that need a reliable senior-level operator. Founders tired of high CPA and unclear attribution.
If your Google Ads aren't paying for themselves, I fix that. Visit ----------- to see case studies and results.
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