With 9+ years of experience in CRM and email marketing strategy, I offer a unique combination of data-driven planning and creative execution. I have worked with DTC, SaaS, and e-commerce brands, leading end-to-end campaign development, implementation, testing, and optimization.
I focus on creating impactful customer journeys through high-converting lifecycle flows, compelling content, and performance-based creative. My approach blends strong strategic data-driven decisions with hands-on production, allowing me to manage campaigns effectively while ensuring creative output aligns with broader business goals.
Key Skills and Strengths:
1. Creative Strategy and Execution
I develop tailored creative plans for digital channels, write clear and actionable briefs, coordinate with freelancers or in-house teams, and ensure all assets are aligned with client objectives. When needed, I contribute directly to asset creation to keep projects on track and maintain visual consistency.
2. Lifecycle and Campaign Management
I manage campaigns from ideation through post-launch analysis, overseeing every touchpoint to ensure relevance, cohesion, and performance. I have extensive experience in segmentation, personalization, and customer journey mapping across multiple industries.
3. Design and Asset Production
Skilled in Canva and Adobe Photoshop, I create static graphics for email and social media campaigns. I also produce basic animated content such as GIFs for email and landing pages, enhancing engagement through light-motion elements.
4. CRM Operations and Optimization
I maintain and optimize CRM platforms to support list management, segmentation, automation flows, and dynamic content implementation. I am proficient in tools such as Klaviyo, Braze, SendGrid, -----------, and Marketo, and have working knowledge of HTML, CSS, and Liquid Logic for custom email formatting.
5. Analytics and Reporting
My work is informed by ongoing performance analysis. I use GA4 Analytics, Mixpanel, platfor-----------trics, and I can also create custom dashboards using Excel or Google Sheets to track engagement and conversions, identify trends, and continuously improve campaign results.
6. Project and Cross-Functional Collaboration
I coordinate campaign timelines and deliverables through platforms such as ClickUp, Asana, and Jira. I work closely with designers, copywriters, developers, and marketing teams to ensure all moving parts support the campaign’s strategic direction.
Tools and Platforms:
Canva, Adobe Photoshop, Klaviyo, Braze, SendGrid, -----------, Mailchimp, Vision6, Basic WordPress, GA4 Analytics, Microsoft Excel, Google Suite, HTML, CSS, Dynamic Liquid Logic, Salesforce, ClickUp, Asana, Jira
I am currently seeking a flexible long-term role where I can contribute to a team’s success by bringing together performance strategy, creative execution, and CRM expertise to drive measurable results for clients.
