I’m a Lead Content Strategist with over 6 years of experience in social media marketing, specializing in Meta (Facebook & Instagram) growth strategy and engagement, and media buying.
I focus on building scalable content ecosystems that drive measurable growth from audience acquisition to conversion. Currently, I lead end-to-end strategy across multiple creator accounts, managing content direction, growth frameworks, and paid media execution. I oversee Meta Ads campaigns from planning to optimization, using data-driven insights to refine targeting, improve efficiency, and maximize ROI.
My experience includes:
- Developing high-performing content strategies aligned with platform algorithms and audience behavior
- Managing paid social campaigns (Meta Ads) with a focus on testing, scaling, and conversion funnels
- Analyzing performance metrics (CPM, CTR, CPR) to continuously optimize both creative and media strategy
- Building and managing account ecosystems (main, backup, and funnel accounts) to maximize reach and monetization
- Leading and mentoring content teams while collaborating cross-functionally with operations
I’m particularly interested in performance-driven content, audience psychology, and building systems that turn attention into revenue within the creator economy.
