Hi, I’m Ivy Joy Calmares!
I’m a Licensed Electronics Engineer turned Virtual Business Integrator, GoHighLevel Systems & Automation Specialist, Lead Generation Strategist, and AI Automation Strategist.
With 8+ years of experience across corporate technology, virtual assistance, digital marketing, lead generation, eCommerce, systems integration, and online business operations, I help businesses connect the dots between MARKETING, SALES, CRM, AUTOMATION, AI, ECOMMERCE, and OPERATIONS.
I don’t just manage tasks.
I build systems that help businesses attract leads, follow up faster, book more calls, convert customers, increase repeat purchases, and scale with less manual work.
My core focus is simple:
GENERATE LEADS → CAPTURE → NURTURE → CONVERT → AUTOMATE → RETAIN → SCALE
WHAT I CAN HELP YOU WITH
GoHighLevel Systems & CRM Automation
I build, manage, troubleshoot, and optimise GoHighLevel systems based on the actual customer journey and sales process of the business.
This includes:
• CRM setup and optimisation
• Sales pipelines and opportunity stages
• Lead capture systems
• Calendars and appointment booking systems
• Round-robin calendars
• Automated email and SMS follow-ups
• Appointment reminders and no-show sequences
• Lead nurturing workflows
• Reactivation campaigns
• Customer onboarding workflows
• Internal notifications and task automation
• Tags, triggers, custom fields, and segmentation
• Forms and surveys
• Funnels and landing pages
• Workflow troubleshooting
• Database organisation and cleanup
• Reputation management workflows
• Email domain and sending setup
• GHL integrations with external platforms
• Reporting and conversion tracking
I can take a scattered GHL account and turn it into a structured system your sales, marketing, and operations teams can actually use.
AI Automation & Agentic AI Strategy
I help businesses identify where AI can reduce repetitive work, improve response times, support lead qualification, and make their existing systems smarter.
This can include:
• AI-powered lead qualification
• AI conversation systems
• GHL Conversation AI
• AI-assisted sales follow-up
• AI lead nurturing
• Automated customer support flows
• AI-assisted content and outreach systems
• ChatGPT-powered workflows
• AI agents for repetitive business processes
• AI-assisted lead research and personalisation
• Automated data processing and routing
• AI + CRM integrations
• Prompt and knowledge-base development
• Human + AI workflow design
My approach is not to add AI simply because it is trendy.
I look at the existing process first, identify bottlenecks and repetitive tasks, then determine where AI, automation, or an agentic workflow can create measurable value.
Lead Generation & Appointment Setting Systems
I build lead generation systems designed around one goal: creating qualified conversations and booked calls.
My experience includes:
• LinkedIn lead generation
• LinkedIn Sales Navigator
• Instagram outreach
• Facebook outreach
• Cold email outreach
• Apollo prospecting
• ICP and target market research
• Prospect list building
• Lead qualification
• Personalised outreach
• Follow-up sequences
• CRM lead management
• Pipeline management
• Appointment setting
• Lead nurturing
• Lead reactivation
• Outreach tracking and optimisation
Rather than treating lead generation as simply sending messages, I look at the entire acquisition system:
TARGETING → MESSAGING → OUTREACH → FOLLOW-UP → CRM → BOOKING → NURTURE → CONVERSION
Shopify & Klaviyo eCommerce Systems
I also support eCommerce businesses with Shopify and Klaviyo systems designed to improve the customer journey, increase conversions, and generate more revenue from existing traffic and customers.
I can help with:
• Shopify store management
• Product and collection management
• Shopify integrations
• Customer database management
• Klaviyo setup and optimisation
• Email marketing automation
• Customer segmentation
• Email campaigns
• Automated email flows
• Welcome sequences
• Abandoned cart flows
• Browse abandonment flows
• Post-purchase sequences
• Customer win-back campaigns
• Cross-sell and upsell automation
• Customer re-engagement campaigns
• Lead capture forms and pop-ups
• List management and segmentation
• Shopify + Klaviyo integration
• CRM and eCommerce integrations
• Customer journey automation
• Email performance monitoring
The goal is to connect ACQUISITION, CONVERSION, RETENTION, and AUTOMATION so your eCommerce systems continue working beyond the initial sale.
Systems Integration & Business Automation
One of my strengths is understanding how different tools need to communicate with each other.
I can help connect your:
• CRM
• Shopify store
• Klaviyo
• Funnels
• Forms
• Calendars
• Email marketing
• Lead sources
• Social media
• Sales pipelines
• Customer onboarding
• Internal notifications
• Reporting systems
• AI tools
Using platforms such as GoHighLevel, Shopify, Klaviyo, Zapier, Make, Google Workspace, APIs, and other automation tools, I help eliminate unnecessary manual processes and create smoother handoffs between systems.
Online Business Integration & Operations
As a Virtual Business Integrator, I look beyond individual tasks and focus on how the entire business operates.
I can help with:
• Business process optimisation
• SOP development
• Workflow mapping
• Team coordination
• Project management
• CRM management
• eCommerce operations
• Marketing operations
• Sales operations
• Client onboarding systems
• Task and project management
• KPI tracking
• Process documentation
• Automation opportunities
• Systems implementation
I can work between the business owner, marketing team, sales team, VAs, closers, setters, eCommerce team, and technical team to make sure everyone is working within one connected system.
RESULTS & EXPERIENCE
My work combines strategy with hands-on implementation.
Some results from previous projects include:
• Helped grow a client's lead database from 28 to 620 leads within 30 days after implementing and optimising their GoHighLevel ecosystem
• Built, repaired, managed, and optimised 80+ GoHighLevel workflows within a single client ecosystem
• Helped generate approximately A$50K in won revenue while managing the CRM, funnels, calendars, workflows, opportunities, and customer journey
• Generated 15 booked calls within one month for a real estate campaign
• Generated 59 booked calls over 11 months for a SaaS campaign, including 11 calls during the first month
• Helped grow an Instagram account from approximately 5,000 to 21,000 followers in less than one year
• Managed multi-channel lead generation campaigns across LinkedIn, Instagram, Facebook, and email
• Built CRM systems connecting lead generation, appointment booking, nurturing, sales, onboarding, and fulfilment
MY TECH STACK
GOHIGHLEVEL, CRM & SALES SYSTEMS
• GoHighLevel (GHL)
• HubSpot
• Zoho CRM
• Salesforce
• Pipedrive
ECOMMERCE & EMAIL AUTOMATION
• Shopify
• Klaviyo
• ActiveCampaign
• Mailchimp
• Flodesk
• Kit / ConvertKit
• MailerLite
• SendFox
• Constant Contact
LEAD GENERATION & OUTREACH
• LinkedIn Sales Navigator
• Apollo
• Instantly
• Lemlist
• Expandi
• LinkedIn
• Instagram
• Facebook
AI & AUTOMATION
• ChatGPT
• GoHighLevel Conversation AI
• AI Agents
• Zapier
• Make
• ManyChat
• AI-assisted workflow automation
• Agentic AI workflows
PROJECT & OPERATIONS MANAGEMENT
• ClickUp
• Trello
• Asana
• -----------
• Notion
• Google Workspace
• Microsoft Office
CONTENT & MARKETING
• Canva
• CapCut
• Meta Business Suite
• Buffer
• Google Analytics
WHY CLIENTS WORK WITH ME
I Understand TECH, MARKETING & BUSINESS
My engineering and technical background allows me to understand systems, logic, integrations, workflows, automation, and troubleshooting.
My marketing and lead generation experience allows me to understand what those systems are ultimately supposed to achieve: more leads, faster follow-up, more booked calls, higher conversions, stronger customer retention, and a better customer experience.
I Think in Systems
Instead of asking:
“What task needs to be completed?”
I ask:
“What should happen before this, what should happen after this, what can be automated, what can AI handle, and how do we measure whether it worked?”
That mindset allows me to build systems instead of creating more manual work.
I Can Strategise AND Implement
I’m comfortable developing the strategy, mapping the customer journey, building the workflows, configuring the CRM, connecting integrations, launching outreach, implementing automations, and monitoring results.
You don’t need someone who only tells you what should be done.
You need someone who can help BUILD IT.
LET’S BUILD A BUSINESS THAT RUNS SMARTER
If you need someone who understands GoHighLevel, Shopify, Klaviyo, CRM systems, AI automation, lead generation, integrations, and business operations, I’d love to learn more about what you're building.
Whether you need:
• A GoHighLevel system built or cleaned up
• Shopify and Klaviyo automation
• CRM and workflow automation
• AI-powered business processes
• Lead generation and appointment setting
• Sales and marketing integrations
• Funnels and customer journeys
• eCommerce automation
• Business systems and operations
• Or someone to connect ALL of these pieces together
I can definitely help.
Let’s turn your marketing, sales, technology, AI, eCommerce, and operations into one connected growth system.
Book a call:
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