PROFESSIONAL SUMMARY
E-commerce Catalog & Marketplace Manager with extensive experience scaling furniture and apparel brands across major US e-commerce marketplaces. Skilled in full-lifecycle product management, marketplace optimization, SEO strategy, PPC campaign management, and cross-platform catalog operations. Ability to improve product visibility, streamline operations, and increase profitability through data-driven strategies using Helium 10, AI-powered tools, and marketplace integrations.
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WORK EXPERIENCE
LeisureMod | Outsource USA
(Virtual Assistant) Catalog Manager | March 2023 - Present
• Multi-Channel Catalog Architecture: Centralized and managed high-volume product catalogs across Amazon, Walmart, Shopify, and Wayfair, ensuring 100% data integrity and strict marketplace compliance.
• SEO & Conversion Optimization: Spearheaded advanced keyword research and listing optimization using Helium 10 and AI tools,
• PPC Performance Management: Directed high-impact advertising campaigns and seasonal promotional events, successfully scaling revenue while reducing ACOS and maximizing ROAS.
• Visual Asset Strategy: Coordinated cross-functional workflows for product photography and creative content, directly aligning brand aesthetics with targeted marketplace SEO strategies.
• Growth Operations: Formulated and executed data-driven marketplace growth strategies that expanded overall brand visibility and accelerated omni-channel sales performance.
OSOMNI MEDIA WEB-DESIGN STUDIO
Amazon Catalog Team Leader | September2017 - Jan 2023
• Cross-Functional Team Leadership: Directed a high-performing catalog management team handling complex, third-party 3P sales operations for premium apparel and motocross (MX) brands through Amazon Seller Central.
• End-to-End Product Launches: Orchestrated end-to-end product listing creation and rigorous catalog maintenance to guarantee timely product launches and flawless data accuracy.
• Discoverability & Traffic Generation: Implemented sophisticated front-end and back-end optimization strategies that enhanced storefront discoverability and significantly boosted buyer conversion rates.
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EDUCATION
University of Southern Mindanao | Kabacan, North Cotabato, Philippines
BS Information Systems | Graduation Date: 2017
University Laboratory School | Kabacan, North Cotabato, Philippines
High School | Graduation Date: 2013
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SKILLS
Skills: Amazon Seller Central & Vendor Central , Walmart Seller Center , Wayfair Partner Home , Target+ (GoFlow) , Home Depot , Best Buy , Macy’s (Mirakl) , Houzz (Mirakl) , Supplier Oasis , Shopify , Mirakl , GoFlow , Helium 10 , Seller Cloud , AI-powered tools , Amazon PPC Management , SEO Copywriting , Keyword Research , Product Listing Optimization , Product Photography Direction , Content Strategy
Verified
