Amazon PPC & Ecommerce Growth Specialist | Product Marketing | CRO | Data-Driven Decision Making
I'm an Ecommerce Growth Specialist with over 6 years of experience helping online brands improve sales, advertising performance, and product conversion.
Most recently, I managed Amazon advertising for an approximately $8M/year Amazon business with over $1.4M in annual ad spend, where I reduced ACOS by 24% and TACOS by 31% through campaign optimization, bid management, search term analysis, and conversion-focused improvements.
My experience includes:
Amazon PPC management and optimization
Bid management and search term analysis
ACOS and TACOS optimization
Amazon listing and conversion rate optimization (CRO)
Product marketing and positioning
Competitor and customer research
KPI reporting and data analysis
AI-assisted workflow automation using ChatGPT and Claude
Excel, Google Sheets, Power BI, Helium 10, Scale Insights, and Seller Central
Before specializing in Amazon, I worked in product research, market analysis, engineering, and project management, giving me a strong analytical background that helps me solve business problems with data rather than guesswork.
I enjoy improving systems, finding growth opportunities, and helping businesses make smarter marketing decisions based on real performance data.
If you're looking for someone who can combine PPC management, ecommerce strategy, analytics, and continuous optimization, I'd be happy to help grow your business.
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