I started my career on the front lines — 9 years handling thousands of calls, emails, and chats for Foxtel Australia and Virgin Mobile, two of Australia's largest enterprise brands. That experience taught me something no course ever could: exactly where businesses lose customers, why follow-ups fail, and what friction actually costs a company every single day.
From there I moved into outbound sales at Century 21 Northwest in the US — cold calling, qualifying leads, and booking appointments for real estate agents. That's where I learned what it actually takes to move a prospect from cold to committed, and how critical a clean CRM and consistent follow-up system is to making sales work at scale.
That experience led me into sales and operations management at Ganesha Group International, an international beauty distribution company serving the UK and Europe. I built their operations from scratch — growing a remote team of 18 people, managing CRM-driven sales systems, coordinating multi-market product launches, and running the full marketing and e-commerce operation for over six years.
From there I stepped into one of the most demanding sales environments I've worked in — supporting the Director of Sales at Disruptive Advertising, one of the largest digital marketing and advertising agencies in the US. I built his entire AI-powered operating system from scratch — custom Claude AI profiles, HubSpot infrastructure, n8n automation workflows, and a Lead Reactivation System across 3,500+ contacts — cutting proposal turnaround from 3-5 days to 24-48 hours and eliminating hours of manual sales admin every week.
Now I take everything I learned from those years on the ground and use it to build automated systems that fix the exact problems I used to see from the inside — broken follow-up sequences, disconnected CRMs, expensive SaaS stacks doing half the job, and founders spending their best hours on work that should run itself.
What that looks like in practice:
– Replaced a $300/month SaaS stack with a $37/month custom system for a healthcare clinic in Queensland, Australia — growing their weekly bookings from 15 to 30+ and their Google reviews from 19 to 77 in just 4 months
– Built a Lead Reactivation System across 3,500+ HubSpot contacts at Disruptive Advertising, cutting proposal turnaround from 3-5 days to 24-48 hours
– Grew a client's Instagram following from 55K to 95K through strategic social media management
– Connected CRM, email, files, and AI into one operating system that runs without the founder's involvement
I don't just build tech. I build systems I would have needed myself.
