I help Shopify and e-commerce brands increase retention, repeat purchases, and customer lifetime value through end-to-end email and SMS marketing.
With 3+ years of hands-on experience, I plan, write, design, build, QA, and optimize lifecycle automations and campaigns for DTC brands across fashion, jewelry, wellness, streetwear, and lifestyle.
Selected results:
• $1.2M+ in email-attributed revenue over six months
• 75% month-over-month growth in attributed email revenue, reaching $279K+ in one month
• $1.6M+ in SMS revenue while maintaining a 0.88% unsubscribe rate
• Improved email-attributed revenue from 18.10% to 29.21% for an e-commerce streetwear brand
What I handle:
• Campaign planning, copywriting, email design direction, build, and QA
• Klaviyo flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP, back-in-stock, and re-engagement
• Customer segmentation, conditional logic, A/B testing, deliverability, and list health
• SMS campaigns and retention strategy
• Performance reporting and optimization
• Shopify, Klaviyo, Figma, Canva, GA4, Postscript, Attentive, and ChatGPT
I use AI-assisted workflows for ideation, copy refinement, creative briefs, research, and performance analysis, with human review and brand judgment at every step.
Portfolio: https://-----------/PortfolioJMv1
Available for full-time, part-time, and project-based e-commerce email and SMS marketing work.
