Hi, I’m -----------, an adaptive, performance-driven media specialist turning ad spend into revenue through insight-led optimization and emerging-channel innovation.
Over the past 4+ years, I’ve:
Built Looker Studio dashboards blending GA4, Meta Ads, and Google Ads data for real-time visibility and smarter budget decisions.
Developed automation solutions like ManyChat flows and integrated the Meta Business SDK to track app installs and in-app events effectively.
Piloted new ad features (e.g., Advantage+) with A/B testing to unlock measurable uplifts in CTR and conversion.
Led high-ROAS campaigns on Grab (6–7×) and Shopee/Lazada (7–8×) for food and e-commerce clients, using strategic placements and catalog optimizations.
I thrive in fast-paced, results-oriented settings—whether scaling ad performance for media publishers like Kroma, managing luxury brand campaigns, or supporting industry-first implementations in affiliate and app media.
Let’s connect! Whether you're hiring, exploring media strategies, or need campaign performance insights from the Philippines to international markets, I’d love to have a conversation.
