Creating Campaigns for Google Ads – - Identify the most cost-effective keywords through thorough research to find the best keywords for the client’s ad campaigns- Search and Identify competitors for different clients. Make a better approach by identifying their strengths and weaknesses- Create different campaign goals/types depending on the client’s campaign goals- An expert in using Google Ads Editor to work fast and efficiently in running and managing campaigns- Create bid strategies and apply them to the right ad campaigns. I always start with Manual CPC and then gradually convert to Smart bidding- Create a portfolio bid strategy in achieving different campaign goals in one ad account- Create custom audiences and retargeting audiences - cold audiences research or warm audiences with the use of Google Analytics data- Create conversion tracking from different sources - website, app, phone calls, and import goals/conversions from Google Analytics- Create a tracking template at the account level, and then manually input custom parameters to campaigns, ad groups, or ads level for better monitoring and optimization- Add/Build dynamic UTM parameters for better tracking of ad campaigns and to identify which ads are performing and which ads are not- Setting up Google merchant centre for clients to be able to run shopping ads for eCommerce businesses- Daily monitoring of ads performance- A weekly report of active campaigns – can create interactive reports using Google Data Studio
Keyword Research – - Doing keyword research using tools like Google Keyword Planner, ----------- , ----------- , ----------- , etc. to find profitable terms/phrases to increase rankings and traffic. This includes looking into different online forums within the client’s niche. And doing analysis on competitors’ website keywords to use for the client’s gain- Setting up Google Search Console, Google My Business, Google Merchant Center, and many other Google products/tools
Google Ads Editor- lightweight tool for creating and editing ad campaigns in bulkimport & export campaigns
Google Analytics GA3(Universal Analytics) & GA4(the New Analytics)- Measuring Your Data- Understanding Data Processing- Using Metrics & Dimensions- Data Exploration & Analysis- Making Custom Segments- Familiar with RegEx queries- Making Custom Reports- Customizing Data- Visualizing Data- Making Data-Driven Decisions
Google Tag Manager Tool- Installing GTM container tag on websites properly- Creating triggers using variables, custom variables, & data layers- Creating tags using different types of triggers- Knows how to set up cross-domain tracking- Setting up standard events for Facebook events managers- Test all event tags and submit to go live for all users
A/B Testing/FB Split Testing – - Know my clients’ criteria for success – whether my client wants to increase conversion rate on sales or leads. Testing two different variables in the marketing campaign – ad copy, creative, bidding strategy/delivery optimization, audiences, and placement (may apply for Google and Facebook ads)- On the website landing page, by changing different layouts, styles, colours, texts, or locations of my client’s call to action appearance
Creating Effective Image/Video Ads –- Using a high-resolution image or video with a stunning presentation- Putting the most relevant keywords in the ad title and overlay text- Mirror potential visitor’s end goal. I always make sure that I don’t waste precious headline space for my ads.
Creating Campaigns for Facebook Ads – - Audience research for effective targeting.- Create custom audiences from all data sources.- Create lookalikes audiences from custom audiences.- Analyze campaign results to learn about the sales, audience, reach, etc. to make informed decisions when building the next ad campaigns.- Create retargeting campaigns using valuable data from all sources.- Create A/B testing on a Campaign, Ad Set, and Ads level- Create automated rules to maintain and improve ad campaigns without relying on manual optimization.- Add/Build dynamic URL parameters for better tracking of ad campaigns and to identify which ads are performing and which ads are not – I prefer using Google - Analytics for website traffic analysis.- Installing and testing the pixel on every event making sure they’re correctly placed and properly working – I prefer using Google tag manager in testing event tags.Daily monitoring of ads’ performance.
Google Data Studio- create interactive reports using Google Data Studio- create dashboards based on the client’s requestsexpert with different connectors like Power My Analytics and Supermetrics
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