I am a Senior Product Designer at HelloFresh, where I bridge the gap between high-fidelity UI design and scalable visual systems. Working closely with our Berlin-based product teams, I specialize in elevating the Consumer UI experience while architecting the Illustration System that powers both Enterprise and Consumer-facing products across the entire HelloFresh brand portfolio.
My design philosophy is built on "Scalable Artistry" the idea that even the most complex enterprise tools and high-traffic consumer apps deserve a cohesive, human, and visually compelling story.
What I bring to the table:
Consumer UI Excellence: Partnering with global squads to ship polished, user-centric interfaces for millions of HelloFresh customers worldwide.
Systemic Illustration: Leading the creation and integration of illustration frameworks within the Enterprise Design System, ensuring visual consistency across all sub-brands.
Multi-Brand Stewardship: Managing the visual identity of multiple brands under the HelloFresh umbrella, balancing unique brand voices with global system requirements.
Cross-Functional Synergy: Thriving in a high-growth, remote environment by collaborating with Berlin-based Product Managers and Engineers to turn strategy into shippable UI.
