Highly results-driven SEO Specialist with 5+ years of experience in driving organic growth for diverse websites, including local businesses and niche sites. Proven expertise in technical, on-page, and off-page SEO strategies, with a strong track record of improving search engine rankings and increasing organic website traffic. Adept at utilizing a wide range of SEO tools and platforms to achieve measurable results. · Technical SEO: Website migrations, schema implementation, site audits, performance optimization.· On-Page SEO: Keyword research and mapping, content optimization, meta tag optimization, landing page creation.· Off-Page SEO: Local citation building, backlink audits, link building campaigns.· Google Update & Penalty Recovery: Experience in recovering lost organic traffic from the recent Google search core updates and manual penalty.· Local SEO: Google My Business optimization, local citation building, ranking in 'map pack' results.· eCommerce SEO: Product listing optimization, keyword research for different e-commerce platforms like Shopify, Magento, October CMS, and custom built PHP sites.· Tools & Platforms: Ahrefs, SEMrush, Screaming Frog SEO Spider, Google Analytics 4, Google Search Console, Google Tag Manager, Google Business Profile, ChatGPT, Gemini, Asana, Teamwork.· Data Analysis & Reporting: Google Analytics, Google Search Console, Looker Studio, creating custom reports and dashboards.· Exposure to: PPC campaign management (Google Ads), content marketing, social media marketing, HTML, CSS, and JavaScript.