I am an accomplished User Acquisition Consultant with over five years of expertise in driving user acquisition and optimizing campaigns for up-and-coming startups. Specializing in media buying, creative strategy, and data analysis, I have successfully optimized large-scale campaigns and implemented innovative strategies across various ad platforms including Facebook, Instagram, Pinterest, Twitter, Snapchat, and Reddit. One of my notable achievements includes diversifying an e-commerce company’s ad spend from primarily social media to mobile app installs, increasing user acquisition through mobile app installs from less than 5% to over 15% within six months. With a detail-oriented and analytical approach, backed by a strong background in operations research, advanced statistics, decision and game theory, and mathematical modeling, I ensure that campaign performance aligns with clients' KPIs. I bring a data-driven approach to my roles and am committed to delivering impactful results, with a special interest in marketing psychology and helping businesses efficiently scale their marketing efforts.
