Hi! I'm Ana. With 6 years of experience in the e-commerce industry, I have honed my expertise as both an Amazon Listing Specialist and an Amazon PPC Specialist. My skill set includes creating and optimizing product listings on Amazon, as well as managing and optimizing PPC campaigns to drive traffic and boost conversion rates. I am well-versed in utilizing tools such as Helium10 for keyword research and employ data-driven strategies to achieve campaign goals.
Responsibilities as an Amazon Listing Specialist:
• Create product listings on Amazon.
• Identify and resolve root causes of listing problems to maintain accuracy and visibility.
• Submit tickets to seller support for listing-related issues.
• Optimize product detail pages and introduce variations to enhance traffic and conversion rates.
• Design and implement Amazon Enhance Brand Content (EBC) to improve product presentation.
Responsibilities as an Amazon PPC Specialist:
• Analyze and structure campaigns in accordance with the ad manager’s goal.
• Manage PPC campaigns on Amazon including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Adjust bids strategically to improve campaign efficiency and performance.
• Optimize campaign budgets to prevent excessive or insufficient spending.
• Utilize negative keywords and pause targeting to minimize unnecessary ad spend.
• Conduct thorough keyword research using tools like Helium10 and search query performance reports to identify optimal targeting options for campaigns.
• Harvest successful keywords from auto campaigns into relevant manual campaigns.
• Track and audit KPIs to evaluate campaign success and identify areas for improvement.
• Regularly track the organic ranking of keywords to monitor visibility and performance.
• Create Excel tools with various formulas to automate results and enhance daily workflow efficiency.
