Results-driven SEM and Google Ads expert with over 12 years of hands-on experience managing and scaling high-performing PPC campaigns. I specialize in turning data into actionable strategies that drive measurable growth, maximize ROI, and align paid media performance with real business objectives.Manage and oversee all PPC campaigns across multiple client accounts, ensuring alignment with each client’s business objectives and goals. Develop a deep understanding of client needs to tailor effective, results-driven strategies while overseeing account operations at all levels to ensure seamless performance and optimal outcomes.Lead the development and execution of comprehensive search marketing strategies across Search, Shopping, and Display channels. Ensure all campaigns are consistently live, accurately tracked, and continuously optimized. Implement advanced optimizations, including keyword selection, campaign structure, audience targeting, and display network management, to maximize performance and ROI.Build new accounts from the ground up and restructure existing campaigns using proven, data-driven models. Monitor performance closely, optimize toward client ROI and broader business objectives, and conduct competitor analysis to identify opportunities and strategic insights.Generate detailed campaign reports and performance analyses, translating data into clear, actionable insights for clients. Provide strategic recommendations, support ongoing optimization efforts, and perform additional duties as assigned by the company director to drive client success.
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