Hi, I’m Raffy Orlanes. I am a high-performing Amazon FBA/FBM Specialist and Brand Manager with over 8 years of hands-on experience driving profitability and operational excellence on the platform. If you need a dedicated expert who can take full ownership of your Amazon Seller Central, from deep data analytics and listing optimization to scaling PPC and protecting account health.
My experience covers the full spectrum of Amazon business models (Wholesale, Private Label, Online Arbitrage, and Dropshipping) across both the US and EU marketplaces. I excel at managing large-scale, complex catalogs of over 1,000 to 5,000+ ASINs across diverse categories like supplements, functional food, baby, home goods, and outdoor lifestyle products. I am also an AI-integrated workflow practitioner, embedding tools like Claude and ChatGPT into my daily routine to drastically accelerate competitor research, SEO copywriting, and data interpretation with expert human oversight.
Strategic Amazon Expertise & Advanced Capabilities:
• PPC & Advertising Management: Full-scale planning and execution of Sponsored Products, Sponsored Brands, and Sponsored Display ads focused on maximizing ROAS and driving down ACOS/TACOS.
• Listing Optimization & Launch SEO: High-converting copywriting for titles, bullet points, and descriptions, paired with back-end keyword optimization and A+ Content/EBC development.
• Supply Chain & 3PL Logistics Coordination: Implement custom inventory forecasting and replenishment models while coordinating seamlessly with 3PL warehouses to ensure optimal stock levels and minimize disruptions.
• Strict Compliance & Brand Protection: Experienced in Brand Registry, IP protection, resolving suspensions/appeals, and managing strict marketplace regulations (including complex EU restricted ingredient guidelines and document submissions).
• Advanced Automation & Analytics: Highly proficient in using Google Sheets advanced scripting and formulas to build automated performance dashboards tracking keyword rankings, margins, and SKU-level P&L.
• Cross-Functional Team Leadership: Proven track record of training and leading remote teams of up to 50 e-commerce professionals, achieving a consistent 95% completion rate on set operational goals.
Comprehensive Amazon Tool Stack:
• Research & Sourcing: DataDive, Helium 10, Jungle Scout, SmartScout, Keepa, SellerAmp, ScanUnlimited, and Price Checker 2.
• Operations & Tracking: Sellerboard, ReStockPro, Google Sheets (Advanced Automation), Asana, Notion, Trello, and ClickUp.
The Partnership You Can Expect
I operate with an owner's mindset. I don't just execute tasks; I continuously audit your account for operational leakage, look for cost-cutting opportunities, and optimize your ad spend to scale your bottom line.
I am available 40 hours a week and ready to adjust on operational hours.
Let’s scale your Amazon business together. Send me a message today, and I’ll gladly answer any questions you have!
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