I am a hands-on Amazon Account Manager with over 10 years of end-to-end ownership across the full product and account lifecycle. I independently manage execution, decision-making, and accountability for performance, while collaborating with specialists only where needed. My focus is long-term account health, compliance, and sustainable growth?not surface-level optimization.
1. Pre-Launch & Product Readiness
I own product readiness before launch, ensuring listings, compliance, and operational foundations are solid from day one.
Conduct market and competitor analysis to validate demand, pricing, differentiation, and gaps
Lead keyword research using Helium 10 and DataDive to define positioning and launch strategy
Review packaging, inserts, and product details for compliance and brand alignment
Perform pre-launch quality and compliance checks to prevent suppressions or violations
Prepare listings, variations, and flat files to ensure clean catalog setup
2. Launch Execution & Early Optimization
I manage launches hands-on, closely monitoring performance and resolving issues in real time.
Launch and stabilize new SKUs while monitoring indexing, conversion, and customer response
Identify and resolve compliance or listing issues early to avoid downtime
Conduct bi-weekly A/B tests on images, titles, bullets, and keywords to optimize conversion
Directly responsible for improving CTR and CVR via image testing, keyword relevance, and on-page conversion optimization.
Analyze early data to refine messaging, creatives, and positioning
3. Growth, Ranking & Conversion Optimization
Once products are stable, I focus on improving discoverability, conversion, and sustainable ranking.
Fully own listing copywriting: titles, bullets, descriptions, backend terms, and A+ content
Optimize SEO and relevance to increase organic visibility (up to 35% lift)
Use data-driven testing to refine images, messaging, and keyword placement
Align organic strategy with PPC teams to support demand capture without inefficient spend
4. Brand Protection, Buy Box & Account Hygiene
I take full accountability for protecting brand trust, margins, and operational integrity.
Monitor Buy Box ownership and unauthorized sellers
Enforce listing cleanliness, variation accuracy, and catalog consistency
Actively manage account health, policy compliance, and listing violations
5. Inventory Monitoring & Operational Stability
While not responsible for forecasting or PO planning, I own inventory visibility and risk detection.
Monitor inventory health via Seller Central and Sellerboard
Proactively flag replenishment risks and potential stockouts
Coordinate with stakeholders to ensure timely action
Balance availability with margin protection and brand standards
6. Storefront, Brand Presence & Customer Experience
I manage brand presentation and customer-facing touchpoints holistically.
Own Amazon Storefront creation, optimization, and updates
Manage promotions and brand-aligned visibility initiatives
Monitor customer feedback and address issues impacting trust or conversion
7. Global Expansion & Compliance Management
I manage global selling operations with a compliance-first mindset.
Handle Global Selling enrollment, VAT workflows, and documentation
Ungate restricted categories and resolve regional compliance issues
Maintain audit-ready records and SOPs
8. Process Ownership & Independent Execution
I operate independently and build systems that scale.
Create SOPs for launches, audits, keyword research, and troubleshooting
Track KPIs and account health daily
When managing teams, I set clear ownership and accountability, achieving 95% OKR success
Tools & Platforms
Helium 10, DataDive, Jungle Scout, Sellics, SellerTools, Seller Legend, Sellerboard
Platforms: Amazon, Walmart, Etsy, Shopify
Verified
