Strengths and Skills
- Influencer Marketing Leadership: Currently leading influencer marketing initiatives, managing both free seeding and paid collaborations across multiple markets. Skilled in identifying, onboarding, and nurturing relationships with influencers, ensuring alignment with brand goals and campaign performance.
- Global Talent & Influencer Sourcing: Proficient in sourcing talent and influencers across regions, including North America, Europe, and Southeast Asia, using platforms like LinkedIn, Instagram, TikTok, and country-specific channels.
- Data-Driven Campaign & Recruitment Strategy: Skilled in analyzing performance metrics, big data, and quality assurance to optimize both recruitment processes and influencer campaign outcomes.
- End-to-End Coordination & Execution: Experienced in managing full-cycle workflows—from outreach, negotiation, and onboarding to tracking deliverables, timelines, and results for both hiring and influencer campaigns.
- Cross-Functional Collaboration: Strong ability to work closely with senior leaders, marketing teams, HR managers, and operations to align strategies with business objectives.
- Adaptability & Proactive Communication: Adept at maintaining clear, supportive communication with candidates and influencers, ensuring a seamless and positive experience across all stages.
Key Projects and Accomplishments
- Led influencer marketing campaigns across free seeding and paid partnerships, managing end-to-end execution—from sourcing and vetting creators to negotiation, onboarding, and performance tracking. Oversaw campaign direction to ensure alignment with brand goals and market needs.
- Handled large-scale influencer data and performance analysis, tracking engagement, conversions, and ROI across campaigns. Utilized data-driven insights to refine targeting strategies, improve creator selection, and optimize overall campaign efficiency.
- Worked directly with senior management and cross-functional teams, aligning influencer strategies with broader marketing and business objectives. Acted as a key point of coordination between leadership, operations, and external partners.
- Managed high-volume influencer pipelines, ensuring consistent outreach, follow-ups, and relationship management while maintaining quality control across collaborations.
- Oversaw budget allocation and campaign efficiency for paid influencer partnerships, ensuring cost-effective execution while maximizing reach and performance.
- Streamlined workflows and processes for influencer sourcing, tracking, and reporting—improving team efficiency and scalability of campaigns.
