I help Amazon sellers and brands improve **visibility, sales, and profitability** through structured, data-driven advertising and AI-powered workflows.
My approach is simple:
**Create visibility. Control costs. Maximize sales.**
I don't believe you need to simply spend more money to generate more sales. The goal is to put the right product in front of the right buyer, optimize advertising based on real performance data, and continuously improve where the budget is being spent.
I have experience managing and supporting Amazon accounts across:
**🇪🇺 EU | 🇬🇧 UK | 🇺🇸 US | 🇨🇦 CA**
I have contributed to a **66% year-over-year sales increase in 2025** through strategic PPC optimization and performance-focused account management.
### Amazon PPC Management
I work across all three core Amazon advertising types:
**Sponsored Products**
* Keyword targeting
* Product targeting
* Category targeting
* Auto & Manual campaigns
* Bid and budget optimization
**Sponsored Brands**
* Brand awareness
* Storefront traffic
* Top-of-search visibility
* Brand Video
* Product Collection
* Store Spotlight
**Sponsored Display**
* Retargeting
* Competitor targeting
* Audience expansion
### AI-Powered PPC & Sales Management
I also use **Claude and agentic workflows** to improve the speed and efficiency of Amazon PPC and sales management.
AI-assisted workflows I use include:
* **Bid Optimization** — identifying opportunities to adjust bids based on performance and profitability
* **Negative Targeting** — finding inefficient search terms and targets to reduce wasted ad spend
* **Search Term Report Analysis** — analyzing search query and search term data to identify opportunities and waste
* **Campaign Audits** — systematically reviewing campaign structure, targeting, bids, budgets, and performance
* **Sales & Performance Analysis** — turning account data into actionable optimization decisions
* **Workflow Automation** — reducing repetitive manual tasks and making account management more efficient
The goal isn't to replace strategic decision-making with AI. It's to use AI as an **agentic assistant that can analyze more data, identify opportunities faster, and support better decisions.**
### What I Do
• Build and manage structured Auto & Manual PPC campaigns
• Conduct keyword research and search term analysis
• Optimize bids, budgets, and match types
• Reduce wasted ad spend through negative keyword/target strategies
• Audit campaign structures and identify optimization opportunities
• Scale winning campaigns while maintaining cost control
• Monitor ACOS, TACOS, CTR, CVR, CPC, ROAS and other KPIs
• Create weekly performance reports with actionable insights
• Analyze sales, advertising, and account performance
• Support inventory and sales management workflows
• Create short-form Amazon videos using **AI video tools and Amazon assets**
### AI Video Creation
I also use **Higgsfield** for AI-assisted video creation, allowing me to turn Amazon product assets into engaging short-form video content for advertising and brand visibility.
### My Philosophy
One quote from my mentor has always stayed with me:
**“Create visibility and control cost while maximizing sales.”**
For me, that is what a strategic Amazon PPC manager should do.
Verified
