With 16+ years of digital marketing experience and over $100M in managed ad spend, I help brands turn advertising into measurable business growth. I specialize in creating high-performing campaigns across Meta, Google, TikTok, and LinkedIn that attract the right customers, increase sales, and maximize ROI. My work focuses on turning marketing budgets into measurable growth by using data-backed strategies, continuous creative optimization, and performance-led execution.
As a Media Buyer/PPC specialist with 16+ years of experience, I help businesses maximize returns from their ad spend. My approach is simple but effective: efficient campaigns, data-driven decisions, and consistent, profitable growth.
Hands-on experience managing and improving online ads across Google, Facebook, TikTok, Amazon, Shopify, and LinkedIn. This means I know how to use each platform effectively to drive results not just clicks, but real customers and sales.
Managed ad budgets from $3,000 to over $500K per month, creating campaigns tailored to each client’s goals. Whether the goal is more sales, more leads, or more booked services, I focus on ads that convert and scale efficiently, so every dollar works harder.
I handled everything from ad creatives and audience targeting to ongoing optimization. My focus is simple: get more conversions, reduce wasted spend, and increase your return on ad spend.
With hands-on experience across Facebook, Google, LinkedIn, TikTok, and Amazon, I help brands reach the right people at the right time and turn clicks into paying customers.
Well-versed in:
>Google Ads
>;Facebook Business Manager
>;Facebook Ads Manager
>TikTok Ads
* *Facebook Blueprint Certified Media Buying Professional
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Most of my work involves:
• Campaign Layout and Implementation
• Conversion tag installation/troubleshooting (Google Tag Manager)
• Campaign optimization
• Audience/Interest target research
• Keyword Research
• Bid Management
• Ad Copy-writing
• Data Analysis
• Remarketing/Retargeting for both Google Ads and Facebook campaigns.
• Boost ad performance with compelling Google Ads/Facebook Ad copies that drive conversions, clicks, CTR, and other crucial KPIs
• Maximizing ad-spend and driving revenue growth through data-driven media buying
• Enhance copywriting potential with the help of AI software like ChatGPT-4. Craft compelling ad copies, headlines, and reports that resonate with your clients and drive results
• Constant A/B testing to find what works best. Ads are tested and improved continuously, so campaigns never go stale and performance keeps improving.
• Enhance your landing page conversions with expert design strategies. Helping to craft a landing page that resonates with your audience and drives results.
• Setting up a Facebook Business Manager account
• Understand the difference of various objectives (Conversions, Lead Generation, etc.) to set up new campaigns optimally
• Facebook Remarketing Campaign Setup
• Facebook Website Custom Audiences Setup
• Facebook Dynamic Product Ads Setup
• Facebook Custom Conversion Setup
• Facebook Audience Insights / Interest Mining
• Facebook Ads Creation (Images/Videos/Carousel/Instant Experience)
• Facebook Lookalike Audience Creation
• Google Ads account setup
• Google Ads campaign/ad group/ads set up
• Google Tag Manager setup/installation/conversion tracking/troubleshooting
• Google Ads campaign management and optimization
• Google Ads shopping campaign creation/management
• Google Ads PMax campaign creation/management
• Google Merchant Center product feed creation and updates
• TikTok Ads campaign setup, creation and management
• LinkedIn Ads campaign creation and management
Verified
