Amazon PPC Specialist with 3+ years of experience managing and optimizing Amazon advertising campaigns. Skilled in keyword research, bid optimization, and data-driven strategies to grow sales while maintaining efficient ACoS and TACoS. Experienced in managing large-scale campaign structures across Sponsored Products, Sponsored Brands, and Sponsored Display, with a strong focus on profitability, scalability, and performance analysis.
EXPERIENCE:
- Manage and optimize Amazon PPC campaigns across multiple products and marketplaces.-
- Handle large-scale campaign structures with thousands of campaigns using SP, SB, and Sponsored Display, maintaining clean naming conventions and organized architecture.
- Perform daily and weekly optimizations, including bid adjustments, search term harvesting, negative targeting, and bulk file management.
- Monitor key performance metrics such as ACoS, TACoS, CTR, CVR, CPC, and keyword ranking.
- Analyze trends and identify opportunities to scale profitable campaigns and reduce wasted ad spend.
- Prepare clear reports and insights using Google Sheets dashboards, data analysis, and Loom walkthroughs.
TRAININGS:
Filipino Amazon Masterclass
Comprehensive Amazon FBA program led by Lish Aquino, known as the Multi-Million Amazon Queen of the Philippines, covering the full Amazon business ecosystem.
Filipino PPC Masters
Advanced Amazon PPC training led by Dine Alcabao, recognized as one of the Top 100 PPC Consultants globally, focused on advanced strategies to scale Amazon advertising performance.
TOOLS:
Excellent skills in MS Excel and proficient in MS Office Suite
Amazon Seller Account
Helium10
Titan
Data Dive
Google Suite
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Canva
