Hello! I’m Maria, a Real Estate Virtual Assistant and Digital Marketing Strategist with nearly 7 years of experience supporting real estate professionals through transaction coordination, listing management, CRM management, lead nurturing, and digital marketing strategy.
My background began in traditional real estate operations, where I handled transaction coordination, contract-to-close support, listing management, email management, MLS updates, document organization, purchase contracts, listing agreements, and client communication. This gave me a strong understanding of the real estate process from both the administrative and client-service side.
Over time, my role expanded into digital marketing and lead generation. Today, I help real estate businesses build systems that improve visibility, strengthen lead follow-up, and support long-term business growth. My work includes SEO strategy, content planning, landing page optimization, blog planning, newsletter strategy, email campaigns, social media planning, CRM workflows, and buyer and seller lead nurturing.
One of my key strengths is creating long-term follow-up systems for real estate leads. I help build 12-month and 24-month email nurture campaigns for new, stale, ghost, and inactive leads to keep the business top of mind, rebuild trust, and move leads back into active conversations.
I also use AI tools strategically to improve research, planning, content creation, and workflow efficiency. I use Gemini for deep research, market intelligence, competitor analysis, search trend discovery, and source gathering. I use ChatGPT for SEO strategy, content architecture, campaign planning, social media strategy, workflow design, and marketing systems development. I use Claude for polished long-form writing, including blog articles, email campaigns, website copy, property descriptions, and human-style editorial content.
My experience includes working with tools and platforms such as Follow Up Boss, KvCore, Brivity, Lofty, Realvolve, Paperless Pipeline, SkySlope, Airtable, Bright MLS, HiCentral MLS, Matrix MLS, Canva, Constant Contact, GetResponse, Meta Business Suite, WordPress, Yoast SEO, QuickBooks, Dotloop, DocuSign, Google Workspace, Dropbox, and Trello.
In addition to my real estate experience, I also bring a strong background in accounting, bookkeeping, and property management, which helps me stay organized, detail-oriented, and financially aware when supporting real estate teams.
My goal is to be more than administrative support. I aim to help real estate professionals stay organized, manage transactions smoothly, improve their online presence, nurture leads consistently, and build marketing systems that support long-term growth.
I bring a unique combination of real estate operations expertise and digital marketing strategy, allowing me to support both the day-to-day needs of a real estate business and its long-term growth objectives. Whether coordinating transactions, managing listings, nurturing leads, or developing marketing systems, my goal is to help real estate professionals operate more efficiently, generate more opportunities, and create a better experience for their clients.
I am always eager to learn, adapt, and leverage new technologies to deliver better results. I look forward to the opportunity to contribute my experience, skills, and strategic mindset to a team that values growth, innovation, and exceptional client service.
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