Hi, I'm Kirk, an Amazon PPC specialist who runs Sponsored Products, Brands, and Display toward profit, not vanity revenue. I help Amazon sellers fix messy accounts, cut wasted ad spend, and scale the campaigns that actually convert.
I've owned PPC performance across multiple products and portfolios. I read where an account is leaking margin, redesign the campaign structure to fix it, and decide what to scale or protect based on the numbers. The day-to-day lives inside the Amazon Advertising Console: bids, placements, budgets, keyword harvesting, and negatives, run through bulk sheets and clean workflows so nothing slips.
My approach is simple: think in profit, not spend. I make decisions from data, not opinions, and I take ownership of results instead of waiting to be told what to do.
A principle I work by: every struggling account has a fix hiding in the data. My job is to find it and act on it.
My role: Manage and scale your Amazon PPC campaigns profitably
My mission: Grow your business and give you back your time
My passion: Data analytics
WHAT I DO WELL
-Clear read on account structure and performance
-Campaigns restructured for efficiency and scale
-Wasted spend reduced, profitable keywords identified and scaled
-TACOS and overall profitability improved
-PPC kept in step with your listing and SEO strategy
AMAZON PPC EXPERTISE
-Lower PPC spend while holding or growing order volume
-Improve profit by cutting wasted spend and tightening CPA targets
-Campaign creation, optimization, and scaling across SP, SB, and SD
-Bid, placement, and budget adjustments using smart bidding strategies
-Bids optimized at the campaign level (Campaign Manager, not just the targeting tab) for cleaner control
-Keyword research across Amazon search, Helium 10, Jungle Scout, and Brand Analytics
-Search-term mining, keyword harvesting, and negative keyword analysis
-PPC data used to lift organic rank through keyword and listing SEO
-Work with your listing team to improve CTR and CVR
-KPI and attribution analysis: ACOS, TACOS, ROAS, CPA, break-even ACOS
TOOLS & PLATFORMS
-Amazon Advertising Console & Seller Central
-Helium 10
-Jungle Scout
-Keepa
-Brand Analytics
-Google Sheets / Google Workspace
-Slack
-Claude AI
-Bulk operations / bulk sheets
-Custom PPC tools I built: Bid Optimizer, Placement Optimizer, Keyword Relevancy Checker, PDP Grabber, Campaign Creation, and Bid Reversion for Amazon Marquee events
HOW I THINK ABOUT YOUR ACCOUNT
-Profit first, always
-Know when to scale and when to protect margin
-Diagnose performance problems fast
-Decide with data, not guesswork
-Own the outcome, not just the task list
PERSONAL & PROFESSIONAL SKILLS
-Proactive and detail-oriented
-Strong reporting and project management
-Solid business sense
-Comfortable handling multiple accounts at once
-Forward-planning and strategic
-Analytical, with clear communication
-AI automation knowledge (I build my own PPC tools)
WORK STYLE & VALUES
-Profit-first mindset
-Strong ownership and accountability
-Fast execution with minimal supervision
-Clear, responsive communication
-Always learning, always improving
WHY WORK WITH ME
-Accuracy. I deliver on time and aim to get it right the first time.
-Integrity. Trust is the foundation of how I work with every client.
-Honesty. Long-term results come from transparency, even when working remotely.
-Responsiveness. I keep communication clear, fast, and consistent.
Let's take the next step toward your business goals. Book a call, and let's talk strategy.
