I’m a Creative Strategist and Facebook Ads / Meta Ads Specialist focused on direct response advertising for DTC & eCommerce brands.
As a Creative Strategist, I study why certain ads stop the scroll, create emotional connection, and convert — while others get ignored. My approach is centered around customer psychology, avatar research, Voice of Customer analysis, hooks, angles, identity tension, emotional triggers, and failed solution experiences.
Most brands talk about products.
Most customers think about problems.
That gap is where I work as a Creative Strategist.
As a Facebook Ads / Meta Ads Specialist, I actively break down winning Meta ads to identify:
• customer pain points
• emotional buying triggers
• internal frustrations customers already feel
• failed product experiences
• hidden objections
• belief shifts that drive action
• scalable creative angles and hooks
I’m especially interested in creating ads that feel deeply relatable — ads that make customers feel understood instead of targeted.
Because the best-performing ads usually don’t feel like advertising.
They feel like:
“That’s exactly how I feel.”
As a Facebook Ads / Meta Ads Specialist, I’m currently building hands-on experience in:
• Creative Strategy
• Meta Ad Analysis
• Customer Research
• Hook & Angle Development
• Direct Response Psychology
• Creative Testing Frameworks
• Paid Social Fundamentals
• Performance Creative Research
I believe great advertising happens when brands stop trying to sound clever — and start understanding the customer better than anyone else.
Winning ads work because they deeply understand the customer — not just the product.
