I help founder-led businesses ($1M–$20M+ revenue) scale past the point where the owner is the bottleneck — by building the operating systems, AI-augmented workflows, and teams that run without them.
For 20+ years I've operated at the senior leadership level — Operations Manager, Director of Operations, Head of Operations, and de facto/fractional COO — across BPO, ecommerce, coaching, real estate, and staffing businesses in the US, Australia, New Zealand, Singapore, UAE, and the EU.
Three things I do better than most operators in this space:
1) AI & AUTOMATION STRATEGY
I don't just "use AI tools" — I design AI-augmented operating systems. That means mapping where large language models (Claude, ChatGPT, Gemini) and automation platforms (Zapier, Make, n8n) actually remove bottlenecks in reporting, SOP creation, customer ops, and team communication — then building the workflows and training the team to run them without me.
2) PROCESS & WORKFLOW OPTIMIZATION
I audit how work actually moves through a business, find where it breaks, and rebuild it as documented, repeatable systems — SOPs, playbooks, KPI dashboards, and role maps that survive turnover and scale with headcount.
3) LEADING TEAMS THROUGH THE CHANGE
Systems on paper don't scale a business — teams that actually run them do. I've built and led remote, multilingual teams from 1 to 200+ staff, and I stay hands-on through rollout: training, accountability rhythms, and performance management, not just handing over a binder.
PROVEN RESULTS:
- Scaled a remote, multilingual workforce from 1 to 200+ staff for a multinational company
- Grew a staffing agency from $3K/month to $30K/month average revenue within 6 months
- Built a BPO startup from zero to 6-figure USD monthly revenue in 14 months
- Delivered a 30%+ sales increase in the AU/NZ market within 6 months as Marketing/Operations lead
- Grew an ecommerce startup from $4–5K to $20K+ monthly revenue in under 3 months
- Posted highest-ever sales in first 3 months as Interim Ops Director of a $6M USD ecommerce business
- Led operations for a $20M USD ecommerce coaching business as Senior Operations Manager
- Designed and deployed AI-augmented team workflows (Claude, ChatGPT, Gemini) that cut reporting and SOP-creation time significantly
- Built proprietary operating frameworks and COO onboarding systems for founder-led businesses
WHAT I DELIVER:
- AI & Automation Strategy — audit, roadmap, and implementation of AI/automation across ops, reporting, and customer-facing workflows
- Process & Workflow Optimization — SOPs, playbooks, KPI architecture, performance dashboards
- Team Leadership & Development — recruitment, onboarding, training, and management of remote and local teams
- Organizational Design & Restructuring
- Strategic Roadmap Design (24–48 month planning horizons)
- Financial Modeling, P&L Oversight & Business Projections
- Executive Communication, Reporting & Decision Support
TECH STACK:
Project Management: ClickUp, Asana, Airtable, Notion, Trello
Automation & AI: Zapier, Make (Integromat), n8n, ChatGPT, Claude (Anthropic), Google Gemini
CRM & Marketing: HubSpot, Zoho CRM, GoHighLevel, Mailchimp
Ecommerce & Support: Shopify, Gorgias, Zendesk
HR & Team Ops: Hubstaff, BambooHR, LucidChart
Communication: Slack, Microsoft Teams, Google Workspace, Microsoft 365, Dropbox
INDUSTRIES:
BPO / Business Process Outsourcing • D2C & B2B Ecommerce • Ecommerce Coaching / Info-Products • Staffing & Recruitment • Contact Centers • Real Estate & Property Management • Direct Response Marketing • Consulting & Professional Services
ENGAGEMENT MODEL:
I work with founders who have a clear vision but need someone to own execution — the AI/automation build-out, the process architecture, and the team that runs it day to day. Open to fractional retainers (10–20 hrs/week), project-based engagements, or a full-time COO/DOO seat. Rate is scoped to complexity — happy to talk through your specific bottleneck first.
Verified
