I help businesses turn digital marketing, customer data and technology into measurable leads, revenue and better business decisions.
I have extensive experience across performance marketing, SEO, marketing analytics, conversion tracking, CRM integrations, reporting automation and AI-assisted workflows.
My experience includes managing digital marketing across 60+ UK dental practices, 40+ US self-storage facilities and 25+ skincare, beauty and healthcare clinics, along with businesses in real estate, hospitality, automotive, professional services and e-commerce.
My core expertise includes:
• Google Ads, Meta Ads, Microsoft Ads and paid acquisition
• SEO, Technical SEO, Local SEO and Google Business Profiles
• GA4, Google Tag Manager and conversion tracking
• Looker Studio dashboards and marketing analytics
• Lead generation, funnels, CRM integrations and attribution
• Marketing automation using Make, Zapier and connected systems
• APIs, structured data workflows, SQL and Python-assisted analysis
• WordPress, Elementor and landing page optimisation
• AI-assisted workflows using ChatGPT, Claude Code, Codex and Gemini
My work increasingly focuses on connecting marketing with actual business outcomes.
For a UK dental business, I designed and managed the development of a reporting and revenue intelligence system that connects advertising, CRM and practice-management data to analyse leads, appointments, treatments and revenue.
I also build reporting and automation workflows designed to reduce repetitive work, improve data accuracy and give teams clearer information for decision-making.
I am comfortable working independently, managing multiple accounts and collaborating with business owners, marketers, developers and other specialists.
I am best suited for businesses that need someone who can understand the marketing strategy, execute campaigns, analyse the numbers and improve the systems behind them.
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