Hey there, Gaeius here.
I help D2C ecommerce brands sell more by building the one thing the algorithm cannot hand you: creative that makes the right buyer feel like the ad was made for them.
With 10+ years in direct response and creative strategy, trained by the #1 internet marketing company in the Philippines alongside international marketing leaders, I do not chase trends or rely on random tactics. I build winning concepts from a repeatable, research-driven system rooted in consumer psychology and proven direct response principles.
> MY PROCESS COMBINES
– Mass Desire Identification: pinpointing the desires already driving your market and channeling them onto your product. I do not manufacture new wants, I harness the ones already there.
– Awareness Stage Matching: writing hooks and angles that meet your buyer at their exact stage, from unaware to most aware. Each stage needs a different approach to convert.
– Market Sophistication Analysis: reading how saturated your category is, then adjusting the mechanism and message so you break through the fatigue instead of blending into it.
> WHAT I CREATE
– Full creative range: static ads, native ads, UGC, and animation, concept to output.
– AI-generated creative: UGC, Pixar-style animation, and claymation, produced with AI pipelines so you get high-output, high-quality creative without the traditional production cost or timeline.
– Persona and angle research: I identify the real personas and the angles that move them, drawn from deep market and voice-of-customer research, not guesswork.
– UGC casting and direction: I hunt the right UGC actors and write briefs built to perform, not just to look good.
– Winning ad breakdowns: I analyze proven winners, reverse-engineer the persona, angle, and structure behind them, then rewrite that structure for your product.
> SYSTEMS I BUILD
– AI creative systems and SOPs: like a Video/Static Ads Generator wired directly to your research data (product, personas, angles, and IVOC voice-of-customer data) so new concepts come out grounded in real market insight, on demand. (While I use AI, I decide what stays and goes, especially in script/copy and b-roll visualizations)
– A complete eComm HQ in Notion: one connected command center where your creative pipeline, research data, and production workboards all talk to each other, so your whole operation runs from a single source of truth instead of scattered files.
> WHAT THIS DOES FOR YOUR STORE
– Offers and hooks that convert, matched to your buyer's precise awareness level.
– Creative that scales: a testing framework that finds winning combinations you can pour spend into profitably.
– Positioning that stands out, even in the most saturated markets.
I think in avatars, not audiences, because in paid social the creative IS the targeting. Every piece I write, design, direct, or generate is a series of deliberate decisions grounded in what is being sold, how it is being sold, and exactly who it is being sold to. I leave nothing to luck, and I judge the work on real performance, not vanity metrics.
> RECENT TRAINING AND STUDY
– eComTalent Course, Karlo Jurina (2026)
– RMBC II, Stefan Georgi (2026)
– Evolve Course, Spencer Pawliw (2024)
– Breakthrough Advertising, Eugene Schwartz (2022)
– Copywriting Dojo Masterclass, Raf Marabut (2020)
– 7-Figure Sales Presentation, Mike Dillard (2017 to 2018)
If you run a D2C ecommerce brand and you want a creative partner who can own concepts, hooks, and angles end to end, build the AI systems that scale your creative output, and turn your product into a long-term business, reach out with a personalized message and let's talk about where your next winning creative comes from.
General Portfolio: -----------
Creative Strategy (w/ AI Gen):
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Verified
