Feeling stretched thin trying to do everything yourself?
Wishing you had more time to focus on growth, strategy,
and the parts of your business that truly need you?
That’s where I come in.
I’m Dona, a Chief of Staff, Executive Assistant, and Operations Business Manager with a background in Industrial Engineering. I help founders and small business owners run smoother operations by creating systems that keep projects organized, communication clear, and teams aligned.
I don’t just manage tasks.
I build the structure behind your business so it runs efficiently even when you step away.
* * * * * * * * * * * * * * * AM I THE RIGHT FIT FOR YOU? * * * * * * * * * * * * * * *
. . . . . . . . . . . . . . . . . . . . . . . . . I’m the perfect match if you . . . . . . . . . . . . . . . . . . . . . . . .
• Value a proactive partner who takes ownership, identifies gaps, and implements solutions without waiting for direction.
• Are open to implementing new systems and processes to make your business run more efficiently and free up your time.
• Want to work with someone who understands both structure and creativity, combining strategy, organisation, and execution.
• Value clear communication, collaboration, and accountability to maintain alignment and consistent progress.
• See your operations partner as a trusted extension of your leadership team who helps drive the business forward.
• Are looking for a long-term partnership built on trust, initiative, and shared commitment to your growth.
. . . . . . . . . . . . . . . . . . . . . . . . I might NOT be the best fit if you . . . . . . . . . . . . . . . . . . . . . . .
• Prefer to delegate tasks one by one and expect work to be done exactly as instructed, without suggestions for improvement.
• Are comfortable with how things currently operate and prefer not to change existing workflows.
• Only need someone to handle administrative or creative tasks separately, without involvement in overall business operations.
• Prefer a more traditional working style with minimal collaboration or ongoing feedback.
• Primarily see support roles as task-based rather than as collaborative partners in your business.
• Only need short-term help for one-off projects or limited administrative work.
> > > > If you’re ready to gain back your time and operate with more ease, let’s connect. Email me at -----------
* * * * * * * * * * * * OPERATIONS AND SYSTEMS LEADERSHIP * * * * * * * * * * * *
• Supported multiple founders and small business owners by building the systems, structure, and accountability needed for their operations to run smoothly without constant oversight.
• Built CRMs and project management systems that centralized client data, tracked project stages, and provided better visibility for business owners.
• Developed operational templates that eliminated missing details and repetitive questions, creating smoother project handovers and faster progress across client teams.
• Created streamlined workflows and checklists for recurring tasks such as onboarding, invoicing, and project tracking to improve efficiency and reduce delays.
• Helped small business owners implement clear client processes for booking, payment, and follow-up to improve organization and customer experience.
• Advised founders on business tools and system upgrades, providing data-based recommendations to increase productivity and cut unnecessary costs.
• Helped a marketing agency scale from solo operations to a functioning team by managing recruitment pipelines, handling applicant screening, overseeing onboarding, and setting up systems that improved communication and reduced project turnaround time.
• Known by clients for taking initiative, anticipating needs, and creating solutions before being asked.
* * * * * * * * * * * * * * BRANDING AND DESIGN SUPPORT * * * * * * * * * * * * * *
• Supported launches and marketing initiatives by preparing creative materials, coordinating deliverables, and contributing ideas that strengthened brand presence and audience connection.
• Produced design concepts and assets with strong visual impact that clients continue to reuse across campaigns for their versatility and effectiveness.
• Created brand-aligned templates and marketing materials for social media, email, and presentations that maintained a cohesive and professional image across all platforms.
* * * * * * * * * * * * * * * * * CLIENT TESTIMONIALS * * * * * * * * * * * * * * * * *
"Dona is a brilliant executive assistant and I'm so thankful she is part of my growing team. She has helped me set up systems and processes to make my business more efficient and productive. This has been powerful as it has freed up time for me to focus on what I do best. She is very responsive to my requests, communicates well and provides great suggestions for improvement.
She is proactive and completes tasks quickly and without me asking. She has great design skills and has helped me create great presentations and marketing materials for my businesses. She provides amazing support, always going the extra mile and produces excellent work. She is a gem and I'm so glad I found her!”
- Dr. Chloe L., Owner of Multiple Businesses
"Hiring Dona as my executive assistant in Jan 2025 was a major turning point in my business. Taking that leap from 1 person to a team of 5 wouldn't have been nearly as smooth if it wasn't for Dona. From creating the job advertisement, screening the applicants, and maintaining the relationship, Dona handled the whole lot. She has even created pre-project templates for each of our tea-----------mbers for when a new project is assigned - a massive leap from group chats and lost emails.
When running a small business, there are many tasks that you want to do but never have time to, Dona sees opportunity for improvement and does it even before you can ask. She continues to surprise me with her extensive skill set and consistently delivers exceptional quality work. Dona's creative ability is second nature, along with her sense of humour, she has proven time and time again that she truly is one of a kind. Data entry and repetitive tasks are always completed in record time with her batch processing techniques thanks to her engineering background. Working with Dona has set an incredibly high bar for any future tea-----------mbers!”
- Jordan H., Marketing Agency Founder
“Since Dona joined my team, my business has transformed — in the best way.
We started working together over 16 months ago after she came highly recommended by another business owner, and I can genuinely say she’s been one of the best additions to my business.
Dona’s unique email designs have elevated my brand and delivered exceptional value to my eCom clients across Australia. Her designs aren’t just visually beautiful, they’re on-brand, conversion-focused, and always tailored to the client's brand guidelines and goals. That attention to detail and consistency across every brand we touch has made a huge difference in how we show up and serve.
Over the past few months, Dona has also stepped into a VA role, and the shift has been significant. She’s intuitive, proactive, and always thinking ahead — helping to create smarter systems and improve processes I didn’t even realise were holding me back.
She’s responsive, reliable, and her turnaround times are spot on — no chasing needed. Dona also helped design and build out the templates we now use across multiple client accounts. These have streamlined our internal workflows, saved hours each week, and made our delivery process so much smoother.
Because of her, I’m finally stepping out of the weeds and back into my CEO role, with more time, more clarity, and a stronger foundation to scale.
If you’re looking for someone who combines creativity with structure and delivers real value with every task, Dona is it.”
- Becc L., Boutique Digital Marketing Agency
