Marketing Specialist with 5+ years of experience in B2B and B2C marketing, focused on email marketing, lifecycle marketing, and marketing operations. I?ve worked with US and AU remote teams, building and running campaigns that support lead nurturing, conversions, and sales alignment.
I specialize in email strategy and execution, CRM structure, and automation frameworks?turning ideas into clear workflows, clean data, and scalable campaigns. Strong experience in HubSpot and ActiveCampaign, with hands-on work in segmentation, tagging, funnels, and reporting.
My approach is practical and structured. I focus on what works, how it flows through the funnel, and how marketing supports sales at every stage.
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